Edwards Lifesciences (Canada) Inc. is the world leader in heart valve replacement and repair technology, and hemodynamic monitoring technology. Our leadership position comes from years of research and dedication in developing technologically advanced products that meet the demanding needs of clinicians and their patients.

This is an exciting opportunity to join our THV marketing team as the Therapy Development & Digital Marketing Manager. This Marketing Manager role will drive alignment, adoption and execution of transcatheter heart valve/aortic stenosis therapy development initiatives in Canada. You will develop annual digital marketing plan and execute to effectively market Edwards therapy development initiatives/campaigns to constituents including Edwards’s sales representatives, clinicians and hospital administrators.

Key Responsibilities:

Identify restrictions to patient access within the region’s geography and provide input on developing outreach initiatives (e.g., referral events) for the aortic patient along the clinical referral continuum in collaboration with stakeholders (e.g., physicians).

Establish an understanding of referral dynamics and how patient access may be restricted or delayed within the clinical patient pathway

Develop and manage digital initiatives including the digital strategy in collaboration with stakeholders (e.g., Marketing Manager):

  • Plan digital media strategy by translating business objectives and marketing goals into effective, measurable digital campaigns.
  • Lead digital advertising campaign planning, execution, optimization, and measurement/reporting
  • Identify strategic opportunities to leverage emerging trends to connect and engage with target audiences through digital and social media.
  • Email campaign development and implementation
  • Identify appropriate print and social media channels for targeted campaigns
  • Oversee digital media agency relationships
  • Manage the corporate branding

Develop relationships with HCPs (e.g., physicians and key staff) through regular outreach and education activities, referring HCP visits, product demonstration, therapy development campaign execution and conference participation

Define areas of opportunity along the Heart Team referral pathway to maximize their patient access and patient’s access to care/treatment

Identify and meet with existing HCPs to identify clinical needs and constraints related to the aortic patient referral pathway

Identify and differentiate root cause of patient access restrictions between outreach and patient pathway

Basic Qualifications:

  • 10 years of work experience and a Bachelor’s Degree, in Life Sciences, Marketing or related field required.
  • Digital Marketing experience required.

Preferred Qualifications:

  • Experience as a Therapy Development Specialist, Clinical Education and/or equivalent within the interventional cardiology industry.
  • Experience working in the latest digital and social media technology and channels and how to best leverage for marketing programs as part of an overall business strategy
  • Experience working in the latest digital and social media technology and channels and how to best leverage for marketing programs as part of an overall business strategy
  • Proven working experience with various social media platforms, best practices, and website analytics
  • Proven successful project management skills
  • Proven expertise in both Microsoft Office Suite, including advanced Excel and related systems
  • Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
  • Recognized as an expert in own area with specialized depth and breadth of expertise
  • Extensive understanding of related aspects of therapy development
  • Strict attention to detail
  • Ability to interact professionally with all organizational levels
  • Ability to manage competing priorities in a fast paced environment
  • Ability to represent leadership on sections of projects within a specific area interfacing with project managers and cross-functional team (s)
  • Ability to consult in a project setting
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