Inspires and motivates sales team to deliver annual revenue targets and portfolio performance

Market Intelligence

  • Build strong relationship with sales force and external customers by regular in-market
  • Responsible for regularly gathering market insights and intelligence
  • Analyzes market trends, updates market intelligence, and performs market research
  • Responsible for hosting voice of customer events to gain customer insights (ad boards, focus groups)

Strategic Marketing

  • Develop, implement and execute annual Strategic Marketing Plans for assigned product portfolio across the Acute and Community (Post-Acute) channels
  • Responsible for local product launches in line with the global strategy and the overall market’s business and commercial strategy
  • Create and implement marketing programs and campaigns to drive customer demand, acquisition and adoption
  • Develop deep knowledge and understanding of assigned product portfolio and competitor landscape and determine the most effective methods for disseminating this knowledge to sales to optimize the selling process
  • Identify and evaluate cross promotional and integrated marketing opportunities with internal business partners and external partners/suppliers to support annual marketing plans
  • Regionalize global collateral materials to arm sales force with the local messaging/ claims and the correct tools they need to be successful
  • Collaborate extensively with Global/USA Marketing team members for synergistic programs opportunities and leveraging of resources
  • Work collaboratively and creatively with cross functional teams including Ortho and Sports Med Franchise, Regulatory, Clinical, Customer Excellence and Contracts, Operations and Finance

KPIs, Metrics and Reporting

  • Take responsibility for portfolio results and closely monitor key success metrics including customer acquisition effectiveness, product launches, and win rates for his/her product portfolio

KOL Development

  • Identify, develop, leverage and maintain key opinion leaders (KOL) relationships
  • Assist with development and execution of Medical Education programs as part of the overall Strategic Marketing Plans to support the education of HCP’s in the ongoing growth & adoption of product portfolio
  • Leverage KOL relationships for voice of customers (VOC) feedback, research and development and for new idea generation process
  • Work collaboratively with National Clinical Liaison on delivery of wound care education programs

Forecasting, Budget & Expense Management

  • Collaborate with Operations and Demand Planning team to manage supply chain performance of product portfolio
  • Use market intelligence and knowledge of market trends to complete financial forecasting
  • Analyze and control expenditures to budget

RFPs and Pricing

  • Work with team on internal stakeholders to prepare thorough analysis of business opportunity and create RFP strategy
  • Work with internal partners to support RFP and contract submissions

Other Responsibilities

  • Partner with Sales Training and Clinical Team to develop content and curriculum for employee onboarding, national sales meetings and other training requirements
  • Lead strategy on National and Regional conferences
  • May mentor and/or manage one or more direct reports

Requirements:

  • Proven track record in driving results, strategy development and execution
  • Understands solution selling methodology where the product is integral to the solution
  • Strong analytical skills, problem solving and critical thinking skills
  • Ability to pivot fast to respond to market change needs
  • Strong multi-tasking ability and comfort with leading initiatives across multiple areas at the same time
  • Excellent written and verbal communication skills, ability to influence and communicate with credibility and confidence
  • High energy team player with an entrepreneurial spirit willing to think outside the box to innovate
  • Ability to travel 40% of the time. Mostly within Canada. Ability to be away 3-4 days at a time

Knowledge, Expertise and Experience

  • University degree required, MBA is an asset
  • 8+ experience in managing sales, marketing, and product management/or development working in a health care or medical device environment
  • Medical device and/or wound care experience preferred
  • Knowledge of Canadian Healthcare System
  • Bilingual (English & French) is an asset
Job Overview

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