Bilingual SEO Analyst is responsible for the search engine optimization and content strategy of client website deliverables using best-practice methodologies to drive conversions.
20%:

  • Actively participate in keyword research, demographic research, content research and analytics of client websites
  • Follow requirements for SEO implementation process for newly onboarded clients
  • Reach out to clients to develop internal requirements for the intake process
  • Participate in enhancing process efficiency

70%:

  • Drive key business outcomes by executing SEO projects including keyword research, link-building, content development and site architecture
  • Monitor and report on SEO campaign performance using SEO platforms and software
  • Provide insightful analysis and commentary addressing KPI trends and progress
  • Provide actionable recommendations aimed at addressing gaps in performance
  • Improve Dealer’s site performance using white-hat SEO strategies.
  • Analyze and evaluate website performance including, but not limited to organic visits, visitors, form submissions, conversion rate, bounce rate and viability to determine level of client performance and identify areas of opportunities
  • Reinforce value of service by communicating with Dealers to discuss SEO campaign
  • Communicate to the Sales team and management on project developments, timelines and results
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments

10%:
Participate in SEO strategy discussions, bringing to the table existing reports with management with areas of opportunities for existing clients

Qualifications:

  • BA or BS in relevant field, or an equivalent combination of experience and training
  • +3 years of experience in Search Engine Optimization, specific to e-commerce conversion
  • Experience or exposure to Search Engine Marketing (SEM)
  • Passion for SEO and internet marketing, solid understanding of online consumer journey
  • Proficiency in MS Excel, PowerPoint, Word and HTML
  • Knowledge on latest Google algorithm changes i.e. Panda, Penguin, Hummingbird and Pigeon
  • Experience with website analysis using variety of analytics tool including Google Analytics
  • Experience with 3 rd party tools i.e. Copyscape, Majestic, SEO, Google Webmaster, Google Trends, Moz Pro and SEM Rush
  • Must be collaborative, friendly, creative, entrepreneurial and passionate about the automotive industry with respect to e-commerce & technology.
  • Must be able to communicate effectively with internal and external client stakeholders maintaining a business mindset while speaking to key technical items
  • Language: Bilingual, English and French fluency

What we offer:

  • Full time employment with one of the global leaders in automotive remarketing realm
  • 5 weeks paid vacation per year
  • Generous Insurance plan paid by Cox Automotive Canada (medical, dental, life, disability).
  • RRSP contribution plan
  • Venngo Discount programs
  • Fast paced, multicultural work environment
  • Career pathing – opportunity for development and advancement within Cox Automotive family of companies
  • Opportunity for involvement with local communities though company sponsored volunteering program
  • Cox Automotive Canada was named one of Greater Toronto’s Top Employers
Job Overview

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